Portfolio Company Tag: Analytics

Portfolio Exited
Personalyze is an award-winning, AI-driven people analytics company that has created the world’s most powerful profiling technology on individuals across social and digital, enabling us to understand people better than anyone else.
Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use. With Supermetrics, it is easy to consolidate scattered marketing data to tools like Google Sheets, Google Data Studio, Excel, and various BI-tools and data warehouses. Over half a million people in 120+ countries use Supermetrics for effortless data analytics and automated reporting, and over 10% of global online ad spend is reported through the team’s products. Supermetrics is a fast-growing globally operating company that has offices in Helsinki, Atlanta, and Vilnius and 100+ employees.
Verto Analytics, the first large scale audience measurement SaaS service, has set a new standard for media research to help clients in the areas of competitor benchmarking, audience profiling and targeting, and the evolving consumer journey. The team provides market research solutions that help brands and marketers to keep up with the rapid pace of changing consumer media consumption on every app, device, service, and platform. Verto’s early recognition of GDPR compliance, and close cooperation with both consumer partners and policymakers, has helped build a peerless, single-source approach to behavioral measurement.
LoopMe, the leading outcomes-based video platform, closes the loop on brand advertising. Their solution solves attribution in real-time, using AI to optimize media delivery and creates measurable, incremental uplift against sales and other marketing goals.
Unacast’s mission is to use their superior knowledge of human mobility to be the trusted foundation for all data-driven decisions. The team is building a future where precise and verified human mobility data helps organizations do well and do good. From driving business strategies to understanding infectious diseases, they align with the goals of their clients for the shared benefit of our global community.