Unacast

Unacast is the world’s largest platform aggregating physical location data from millions of proximity sensors worldwide and connecting it to online marketing platforms.

Unacast is the world’s largest platform aggregating physical location data from millions of proximity sensors worldwide and connecting it to online marketing platforms.
Artificial Intelligence
MarTech
Milestones
Founded in 2014 Series A at $5M in 2016 Series B $17,5M led by WhiteStar Capital in 2018
Investment year
2016
Investment stage
Series A
Investment status
Portfolio
Deal team
Ralf Wahlsten
Tom Henriksson
Unacast is the world’s largest platform aggregating physical location data from millions of proximity sensors worldwide and connecting it to online marketing platforms.

Unacast is a leading provider of global location intelligence, delivering cutting-edge analytics on human mobility in the physical world. Unacast enables smarter decision-making through trustworthy, reliable, and privacy-friendly location data that powers both commercial and societal benefits.

News highlights

All news
5
min read

What founders get wrong about speed and scale

Every founder faces the same question: how fast should you go? In conversation with our Venture Partner, Duleepa “Dups” Wijayawardhana, we explored why so many startups struggle to balance speed, quality and scale, and how to get it right (at least most of the time). As Dups puts it, for every rule there is an exception, and for every exception there is something to learn.
9
min read

Quantum computing in Europe: lessons from IQM and OpenOcean

When we met Jan Goetz, Professor Mikko Möttönen and the rest of the IQM founding team in late 2018, we knew we were seeing something rare. The science was hard to grasp, even for my colleague Patrik Backman, who had studied physics and some quantum theory, but the ambition was unmistakable.
10
min read

The state of agentic AI in 2025: what’s working, what isn’t, and what’s next

At the start of the year, “2025: The Year of Agents” sounded like headline bait. Eight months in, it feels like an understatement. Sam Altman said agents would “join the workforce” in 2025. Satya Nadella expects them to replace segments of knowledge work. Marc Benioff wants Salesforce to be the “#1 provider of digital labour.” That’s not future tense anymore - today, agents are moving tickets, shipping code, and digesting documents.
Ralf Wahlsten
Ralf Wahlsten
Chairman
Tom Henriksson
Tom Henriksson
General Partner
Ralf Wahlsten
Ralf Wahlsten
Chairman
Tom Henriksson
Tom Henriksson
General Partner
Artificial Intelligence
Artificial Intelligence
MarTech
MarTech