Verto Analytics

Verto Analytics provides a consumer-centric measurement solution for monitoring the complex behavior of today’s consumer on every device, app, and platform used throughout the day.

Verto Analytics provides a consumer-centric measurement solution for monitoring the complex behavior of today’s consumer on every device, app, and platform used throughout the day.

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Milestones

Founded 2013 $16M B round in 2016

Investment year

2014

Investment stage

Series A

Investment status

Exited

Deal team

Tom Henriksson

Verto Analytics provides a consumer-centric measurement solution for monitoring the complex behavior of today’s consumer on every device, app, and platform used throughout the day.

Verto Analytics developed a research platform that measures consumer behavior across all devices and apps. Their passive metering panel delivers essential data to researchers, advertisers, and publishers, helping them stay ahead of rapidly evolving media consumption trends across apps, devices, services, and platforms. Verto’s insights support smarter marketing strategies, competitive intelligence, media buying, and product development.

News highlights

What founders get wrong about speed and scale

What founders get wrong about speed and scale

Every founder faces the same question: how fast should you go? In conversation with our Venture Partner, Duleepa “Dups” Wijayawardhana, we explored why so many startups struggle to balance speed, quality and scale, and how to get it right (at least most of the time). As Dups puts it, for every rule there is an exception, and for every exception there is something to learn.

Duleepa “Dups” Wijayawardhana

Venture Partner

Quantum computing in Europe: lessons from IQM and OpenOcean

Quantum computing in Europe: lessons from IQM and OpenOcean

When we met Jan Goetz, Professor Mikko Möttönen and the rest of the IQM founding team in late 2018, we knew we were seeing something rare. The science was hard to grasp, even for my colleague Patrik Backman, who had studied physics and some quantum theory, but the ambition was unmistakable.

General Partner

The state of agentic AI in 2025: what’s working, what isn’t, and what’s next

The state of agentic AI in 2025: what’s working, what isn’t, and what’s next

At the start of the year, “2025: The Year of Agents” sounded like headline bait. Eight months in, it feels like an understatement. Sam Altman said agents would “join the workforce” in 2025. Satya Nadella expects them to replace segments of knowledge work. Marc Benioff wants Salesforce to be the “#1 provider of digital labour.” That’s not future tense anymore - today, agents are moving tickets, shipping code, and digesting documents.

Investment Associate