Leadoo

Leadoo is a conversion platform that turns passive website traffic into active leads.

Leadoo is a conversion platform that turns passive website traffic into active leads.

Visit website

http://www.leadoo.com

Milestones

Founded in 2018 A Round 2019

Investment year

2019

Investment stage

Series A

Investment status

Portfolio

Deal team

Tom Henriksson

Leadoo is a conversion platform that turns passive website traffic into active leads.

While many companies attract visitors, they often struggle to convert them into customers. Leadoo’s conversational, lead-driven marketing platform specialises in identifying, activating, and converting website visitors into buyers. With engaging onsite bots, powerful personalisation, company identification, user journey mapping, analytics, sales alerts, and CRM integration, Leadoo offers a comprehensive, end-to-end website conversion solution. Acquired by SALESmanago in 2024.

News highlights

Why are we still building development teams like it’s 2020?

Why are we still building development teams like it’s 2020?

Twenty-five years ago, I could have written that same sentence and replaced “AI” with “the Web,” and forty years ago, “the personal computer.” This is not an article about needing to use Claude or other agentic AI tools; that is something you should be doing already. In this case, I’m talking about a fundamental restructuring of how software gets built and deployed.

Duleepa “Dups” Wijayawardhana

Venture Partner

Portfolio spotlight: Dreamfold

Portfolio spotlight: Dreamfold

Welcome to our portfolio spotlight series, where we highlight the teams behind some of the most ambitious technical companies. A company is only as strong as the people behind it, which is why we share the stories of the teams driving these disruptive innovations.

General Partner

What founders get wrong about speed and scale

What founders get wrong about speed and scale

Every founder faces the same question: how fast should you go? In conversation with our Venture Partner, Duleepa “Dups” Wijayawardhana, we explored why so many startups struggle to balance speed, quality and scale, and how to get it right (at least most of the time). As Dups puts it, for every rule there is an exception, and for every exception there is something to learn.

Duleepa “Dups” Wijayawardhana

Venture Partner