Personalyze

Personalyze is an award-winning people analytics company using AI to deliver leading profiling technology across social and digital platforms.

Personalyze is an award-winning people analytics company using AI to deliver leading profiling technology across social and digital platforms.
Artificial Intelligence
MarTech
Milestones
Founded in 2016
Investment year
2017
Investment stage
Seed
Investment status
Portfolio
Deal team
Tom Henriksson
Personalyze is an award-winning people analytics company using AI to deliver leading profiling technology across social and digital platforms.

There is a growing demand for precise, real-time understanding of individuals online, driven by the need to personalise digital experiences and content, yet current social analytics tools still rely on inferred, aggregate data. Personalyze uses advanced machine learning to deliver accurate, scalable customer insights, enabling brands to deeply understand their audiences and hyper-personalise experiences. With its unique persona data, Personalyze powers analytics across the entire media ecosystem, driving increased relevancy, engagement, and revenue for brands, media agencies, trading desks, data providers, and publishers.

News highlights

All news
5
min read

What founders get wrong about speed and scale

Every founder faces the same question: how fast should you go? In conversation with our Venture Partner, Duleepa “Dups” Wijayawardhana, we explored why so many startups struggle to balance speed, quality and scale, and how to get it right (at least most of the time). As Dups puts it, for every rule there is an exception, and for every exception there is something to learn.
9
min read

Quantum computing in Europe: lessons from IQM and OpenOcean

When we met Jan Goetz, Professor Mikko Möttönen and the rest of the IQM founding team in late 2018, we knew we were seeing something rare. The science was hard to grasp, even for my colleague Patrik Backman, who had studied physics and some quantum theory, but the ambition was unmistakable.
10
min read

The state of agentic AI in 2025: what’s working, what isn’t, and what’s next

At the start of the year, “2025: The Year of Agents” sounded like headline bait. Eight months in, it feels like an understatement. Sam Altman said agents would “join the workforce” in 2025. Satya Nadella expects them to replace segments of knowledge work. Marc Benioff wants Salesforce to be the “#1 provider of digital labour.” That’s not future tense anymore - today, agents are moving tickets, shipping code, and digesting documents.
Tom Henriksson
Tom Henriksson
General Partner
Tom Henriksson
Tom Henriksson
General Partner
Artificial Intelligence
Artificial Intelligence
MarTech
MarTech