Personalyze

Personalyze is an award-winning people analytics company using AI to deliver leading profiling technology across social and digital platforms.

Personalyze is an award-winning people analytics company using AI to deliver leading profiling technology across social and digital platforms.
Artificial Intelligence
MarTech
Milestones
Founded in 2016
Investment year
2017
Investment stage
Seed
Investment status
Portfolio
Deal team
Tom Henriksson
Personalyze is an award-winning people analytics company using AI to deliver leading profiling technology across social and digital platforms.

There is a growing demand for precise, real-time understanding of individuals online, driven by the need to personalise digital experiences and content, yet current social analytics tools still rely on inferred, aggregate data. Personalyze uses advanced machine learning to deliver accurate, scalable customer insights, enabling brands to deeply understand their audiences and hyper-personalise experiences. With its unique persona data, Personalyze powers analytics across the entire media ecosystem, driving increased relevancy, engagement, and revenue for brands, media agencies, trading desks, data providers, and publishers.

News highlights

All news
6
min read

Why are we still building development teams like it’s 2020?

Twenty-five years ago, I could have written that same sentence and replaced “AI” with “the Web,” and forty years ago, “the personal computer.” This is not an article about needing to use Claude or other agentic AI tools; that is something you should be doing already. In this case, I’m talking about a fundamental restructuring of how software gets built and deployed.
9
min read

Portfolio spotlight: Dreamfold

Welcome to our portfolio spotlight series, where we highlight the teams behind some of the most ambitious technical companies. A company is only as strong as the people behind it, which is why we share the stories of the teams driving these disruptive innovations.
5
min read

What founders get wrong about speed and scale

Every founder faces the same question: how fast should you go? In conversation with our Venture Partner, Duleepa “Dups” Wijayawardhana, we explored why so many startups struggle to balance speed, quality and scale, and how to get it right (at least most of the time). As Dups puts it, for every rule there is an exception, and for every exception there is something to learn.
Tom Henriksson
Tom Henriksson
General Partner
Tom Henriksson
Tom Henriksson
General Partner
Artificial Intelligence
Artificial Intelligence
MarTech
MarTech