Supermetrics

Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.

Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.
MarTech
Automation
Milestones
Founded in 2013 Series A at €3.5M in 2017 Series B at €40M in 2020
Investment year
2017
Investment stage
Series A
Investment status
Portfolio
Deal team
Patrik Backman
Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.

Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use. With Supermetrics, it is easy to consolidate scattered marketing data to tools like Google Sheets, Google Data Studio, Excel, and various BI-tools and data warehouses.

Mikael Thuneberg

News highlights

All news
5
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From AI Surge to Unicorns: The State of Enterprise Automation in 2023

Our Enterprise Automation Map 2023 offers an extensive overview of the ever-expanding landscape of enterprise automation software, featuring a selection of over 810 enterprise automation companies, boasting valuations exceeding $100M.
3
min read

OpenOcean x Oxford's Saïd Business School: Why We Created O³, Startup Insights Platform

OpenOcean, in partnership with Oxford's Saïd Business School, has launched O³, an open-access startup insights platform aimed at fostering a data-driven startup ecosystem. Historically, the tech industry has struggled with transparency, leading policymakers, investors, and startups to base decisions on partial information. O³ addresses this gap by providing comprehensive data about startups, their technologies, market strategies, and more. This collaboration of Saïd Business School's research with OpenOcean's know-how offers unmatched insights for evaluating startups and understanding market shifts.
1
min read

Meet the OpenOcean Team in Spring/Summer 2023 Events

The OpenOcean Helsinki and London teams will attend various spring and summer events around Europe. We're on a mission to unite with entrepreneurs, professionals, and fellow investors to exchange and discuss new ideas and dive into exciting business opportunities – on and off the stage.
Patrik Backman
Patrik Backman
General Partner
Patrik Backman
Patrik Backman
General Partner
MarTech
MarTech
Automation
Automation