Supermetrics

Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.

Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.
MarTech
Automation
Milestones
Founded in 2013 Series A at €3.5M in 2017 Series B at €40M in 2020
Investment year
2017
Founders
Mikael Thuneberg
Thematic areas
MarTech
Automation
Deal team
Patrik Backman
Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.

Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use. With Supermetrics, it is easy to consolidate scattered marketing data to tools like Google Sheets, Google Data Studio, Excel, and various BI-tools and data warehouses.

News highlights

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4
min read

Hygraph Raises $30M Series B Funding Round for Federated Content Platform

OpenOcean portfolio company Hygraph, a leading federated content platform, announced the closure of a $30 million Series B funding round led by One Peak. OpenOcean is delighted to continue to be part of the journey since it led Hygraph’s Series A, and welcomes the participation of both existing and new investors, including Peak, SquareOne, and business angel Boris Lokschin, Co-Founder and CEO of Spryker Systems.
4
min read

"Despite a difficult market, LPs remain bullish on the opportunity” – A Q&A with OpenOcean’s Strategic Advisor Lisa Edgar

At the beginning of the year, Lisa Edgar joined our team as our Strategic Advisor. We sat down with Lisa for a Q&A to pick her brain and hear her unique perspective on various topics related to the startup ecosystem and venture capital industry. From her thoughts on the current state of the European venture capital market to her belief in the importance of ESG, Lisa offers invaluable insights for entrepreneurs and investors alike.
3
min read

How Supermetrics, a company with 40% annual growth, leads with two CEOs?

Our portfolio company Supermetrics, , announced in early 2023 that it is moving to a shared CEO model – a practice used by roaringly successful companies like Netflix, Atlassian and Workday. To introduce the model, Anssi and Supermetrics better, we asked him a few crisp questions on the topic.