Supermetrics

Supermetrics is the leading marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.

Supermetrics is the leading marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.

Visit website

http://www.supermetrics.com

Milestones

Founded in 2013 Series A at €3.5M in 2017 Series B at €40M in 2020

Investment year

2017

Investment stage

Series A

Investment status

Portfolio

Deal team

Patrik Backman

Supermetrics is the leading marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use.

Supermetrics is the no1 marketing data integration solution in the world and the category leader in building user-friendly data tools anyone can use. With Supermetrics, it is easy to consolidate scattered marketing data to tools like Google Sheets, Google Data Studio, Excel, and various BI-tools and data warehouses.

News highlights

Why we invested in Authologic

Why we invested in Authologic

We are pleased to announce that OpenOcean led Authologic’s $8.2 million Series A funding round. Authologic is a global digital identity verification platform, streamlining KYC and AML processes with secure e-ID solutions to combat fraud and meet compliance.

OpenOcean welcomes three new team members: Joanna Graiver, Katariina Marttinen and Cyrus Hessabi

OpenOcean welcomes three new team members: Joanna Graiver, Katariina Marttinen and Cyrus Hessabi

We're excited to announce that the OpenOcean team is expanding with three exceptional new additions. Joanna and Cyrus have joined the London team as Investment Associates, while Katariina is joining the Helsinki team as Operations Manager.

General Partner

Why are all SaaS companies AI now? Here’s what the statistics show

Why are all SaaS companies AI now? Here’s what the statistics show

SaaS has been the subject of some concerned deliberations in the last few years, with growth slowing down, multiples staying low and cloud delivery not being a source of differentiation like in the good old days.