Supermetrics

Supermetrics is the world’s leading marketing intelligence platform and a category leader in user-friendly data tools that anyone can use.

Supermetrics is the world’s leading marketing intelligence platform and a category leader in user-friendly data tools that anyone can use.

Visit website

http://www.supermetrics.com

Milestones

Founded in 2013 Series A at €3.5M in 2017 Series B at €40M in 2020

Investment year

2017

Investment stage

Series A

Investment status

Portfolio

Deal team

Patrik Backman

Tom Henriksson

Supermetrics is the world’s leading marketing intelligence platform and a category leader in user-friendly data tools that anyone can use.

Supermetrics is the number one marketing data integration solution globally. It helps agencies and brands connect, manage, analyse, and activate their data to drive business growth. With Supermetrics, consolidating scattered marketing data into platforms like Google Sheets, Looker Studio, Excel, BI tools, and data warehouses becomes fast and easy. Over 15% of global online ad spend is reported through Supermetrics.

News highlights

Three things the State of Quantum 2026 report tells an early-stage investor

Three things the State of Quantum 2026 report tells an early-stage investor

The State of Quantum 2026 report shows quantum computing maturing into a real market. For investors, the biggest opportunities lie in enabling infrastructure today and commercial adoption tomorrow.

General Partner

Why are we still building development teams like it’s 2020?

Why are we still building development teams like it’s 2020?

Twenty-five years ago, I could have written that same sentence and replaced “AI” with “the Web,” and forty years ago, “the personal computer.” This is not an article about needing to use Claude or other agentic AI tools; that is something you should be doing already. In this case, I’m talking about a fundamental restructuring of how software gets built and deployed.

Duleepa “Dups” Wijayawardhana

Venture Partner

Portfolio spotlight: Dreamfold

Portfolio spotlight: Dreamfold

Welcome to our portfolio spotlight series, where we highlight the teams behind some of the most ambitious technical companies. A company is only as strong as the people behind it, which is why we share the stories of the teams driving these disruptive innovations.

General Partner