Supermetrics

Supermetrics is the world’s leading marketing intelligence platform and a category leader in user-friendly data tools that anyone can use.

Supermetrics is the world’s leading marketing intelligence platform and a category leader in user-friendly data tools that anyone can use.

Visit website

http://www.supermetrics.com

Milestones

Founded in 2013 Series A at €3.5M in 2017 Series B at €40M in 2020

Investment year

2017

Investment stage

Series A

Investment status

Portfolio

Deal team

Patrik Backman

Supermetrics is the world’s leading marketing intelligence platform and a category leader in user-friendly data tools that anyone can use.

Supermetrics is the number one marketing data integration solution globally. It helps agencies and brands connect, manage, analyse, and activate their data to drive business growth. With Supermetrics, consolidating scattered marketing data into platforms like Google Sheets, Looker Studio, Excel, BI tools, and data warehouses becomes fast and easy. Over 15% of global online ad spend is reported through Supermetrics.

News highlights

Portfolio spotlight: Dreamfold

Portfolio spotlight: Dreamfold

Welcome to our portfolio spotlight series, where we highlight the teams behind some of the most ambitious technical companies. A company is only as strong as the people behind it, which is why we share the stories of the teams driving these disruptive innovations.

General Partner

What founders get wrong about speed and scale

What founders get wrong about speed and scale

Every founder faces the same question: how fast should you go? In conversation with our Venture Partner, Duleepa “Dups” Wijayawardhana, we explored why so many startups struggle to balance speed, quality and scale, and how to get it right (at least most of the time). As Dups puts it, for every rule there is an exception, and for every exception there is something to learn.

Duleepa “Dups” Wijayawardhana

Venture Partner

Quantum computing in Europe: lessons from IQM and OpenOcean

Quantum computing in Europe: lessons from IQM and OpenOcean

When we met Jan Goetz, Professor Mikko Möttönen and the rest of the IQM founding team in late 2018, we knew we were seeing something rare. The science was hard to grasp, even for my colleague Patrik Backman, who had studied physics and some quantum theory, but the ambition was unmistakable.

General Partner