Supermetrics
Supermetrics is the world’s leading marketing intelligence platform and a category leader in user-friendly data tools that anyone can use.

Milestones
Founded in 2013
Series A at €3.5M in 2017
Series B at €40M in 2020
Investment year
2017
Investment stage
Series A
Investment status
Portfolio
Deal team
Patrik Backman

Supermetrics is the number one marketing data integration solution globally. It helps agencies and brands connect, manage, analyse, and activate their data to drive business growth. With Supermetrics, consolidating scattered marketing data into platforms like Google Sheets, Looker Studio, Excel, BI tools, and data warehouses becomes fast and easy. Over 15% of global online ad spend is reported through Supermetrics.