LoopMe

LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem

LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem
MarTech
Artificial Intelligence
Milestones
Founded in 2012 Acquired by Mayfair Equity Partners in 2021
Investment year
2014
Investment stage
Series A
Investment status
Exited
Deal team
Tom Henriksson
LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem

LoopMe is the first company to apply AI to improve brand advertising performance and outcomes. It identifies the right marketing actions in real time and optimises them to achieve measurable results. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands.

News highlights

All news
10
min read

The state of agentic AI in 2025: what’s working, what isn’t, and what’s next

At the start of the year, “2025: The Year of Agents” sounded like headline bait. Eight months in, it feels like an understatement. Sam Altman said agents would “join the workforce” in 2025. Satya Nadella expects them to replace segments of knowledge work. Marc Benioff wants Salesforce to be the “#1 provider of digital labour.” That’s not future tense anymore - today, agents are moving tickets, shipping code, and digesting documents.
9
min read

What we’ve learned from the front lines of AI-enabled services

Last November, we laid out a vision for AI-native services: businesses rebuilt from the ground up to combine the margins of software with the resilience and depth of services markets. Since then, we have taken dozens of first meetings, explored more than 15 verticals, backed our first deals, and sharpened our thesis along the way.
7
min read

Enterprise automation market industry update: automation after GenAI

At OpenOcean, we’ve long believed in automation software’s potential. It’s been a core theme in our investment focus for years, giving us early and continued exposure to exciting developments in the field.
Tom Henriksson
Tom Henriksson
General Partner
Tom Henriksson
Tom Henriksson
General Partner
MarTech
MarTech
Artificial Intelligence
Artificial Intelligence