May 13, 2022
·
7
min read

ironSource to Acquire Mobile Advertising and App Monetization Company Tapjoy

Portfolio news
ironSource to Acquire Mobile Advertising and App Monetization Company Tapjoy

We are proud to announce that our portfolio company Tapjoy has been acquired by NYSE listed ironSource for $400mn! The acquisition is expected to strengthen ironSource’s platform offering for app developers, and is intended to further expand its customer base in games and apps beyond games.

The acquisition is expected to strengthen the ironSource platform offering for mobile app and game developers through several areas of synergy: ironSource customers will be able to generate more revenue with greater access to diversified advertiser demand, including through the Tapjoy marketplace. In addition, customers will benefit from complementary technology allowing app developers to enrich their in-game economies; and the acquisition is also intended to increase ironSource’s SDK footprint among both apps and games, growing the company’s scale in the market.

“Our platform-based approach to serving app developers means we’re able to plug in multiple strategic additions to our software platform to add more value for customers,” said Omer Kaplan, CRO and co-founder of ironSource. “This acquisition follows that strategy, ultimately allowing us to serve our customers in the most beneficial way possible, by growing our SDK footprint, improving our monetization capabilities, and positioning our platform as a deep and integral part of the in-app and in-game economy.”

“We are delighted to be joining ironSource, a leading business platform for app developers,” said Jeff Drobick, CEO of Tapjoy. “Tapjoy’s technology powers monetization, user acquisition, and customer research for some of the world’s largest brands and app developers, with our SDK integrated on approximately 66,000 apps reaching over 1.6 billion monthly active users. As the App Economy continues to grow, we believe that ironSource is the ideal partner to further leverage our products and expertise for continued growth.”

“ironSource has a long history of successful inorganic growth,” said Tomer Bar Zeev, CEO and co-founder of ironSource. “We plan to continue being acquisitive in the market to build out the only comprehensive, customer-centric business platform in the App Economy.”

ironSource will acquire Tapjoy for an aggregate purchase price of approximately $400 million, financed with cash from the balance sheet. Tapjoy experienced substantial revenue growth and is expected to generate approximately $81M in net revenues in calendar year 2021. Tapjoy is highly profitable and the transaction is accretive to ironSource in CY2022. The transaction is expected to close in Q421/Q122, subject to customary conditions including regulatory approvals. For more details, please visit ironSource’s investor relations site.

About ironSource

ironSource is a leading business platform for the App Economy. App developers use ironSource’s platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is.com

About Tapjoy

Tapjoy is a leading mobile advertising and app monetization company. Tapjoy’s platform empowers advertisers to connect with app users through value exchange advertising that drives awareness, engagement, and the metrics that matter most to their overall growth. Top, global app publishers trust Tapjoy’s platform to monetize their content, grow their audiences, and reward their users. Founded in 2007 and headquartered in San Francisco, Tapjoy is a global organization with offices in Santa Barbara, Boston, London, Beijing, Tokyo, and Seoul. For more information, visit www.tapjoy.com.

Original content piece here by businesswire.

How product-led growth brought Supermetrics from 0 to 50M ARR

IPO: MariaDB lands on the New York Stock Exchange

SAP Acquires AppGyver Professional No-Code Platform

Bitrise grabs $60M to keep companies updated with constantly changing mobile requirements

News from our network

All news
January 24, 2023
·
6
min read

2023 Technology Forecast: OpenOcean Technology and Investment Predictions to Watch

The final months of 2022 were a reality check for investors and tech companies due to the forecasted impending recession and falling valuations. Despite the challenging tone set for 2023, there are plenty of growth opportunities in fields such as ESG investments, AI, and enterprise automation. At OpenOcean have identified key technologies and developments to watch in the data, software, and technology spheres.
December 22, 2022
·
15
min read

Where to find alpha in the post-covid era? Macro and market update Q4 2022

Our Investor Relations Director, Naureen Zahid, has written a detailed article on the market turmoil of 2022 and how this has impacted the investment approach of both GPs and LPs. Geopolitical and macroeconomic factors caused significant financial market turmoil in 2022, triggering soaring global inflation, which has had a significant impact on both public and private market investments.
December 19, 2022
·
4
min read

IPO: MariaDB lands on the New York Stock Exchange

MariaDB's listing on the New York Stock Exchange is a milestone moment – our founding of the company in 2010, and our investments in the company are a milestone – representing the team's culmination of 12 years of hard work and innovation.