We invest in relentless entrepreneurs building deep technology that blows our mind away. They use data in a smart way to make their product delicious, and can demonstrate they are ready to scale their business from Europe to the rest of the world.
Delicious business software, rooted in data and consisting deep technological innovation, will be a fundamental force for good in the lives of billions, at work and at home. Our mission is to recognise and invest in outstanding entrepreneurs at the earliest point they can demonstrate the “green shoots” of growth: that users can’t get enough of the product, customer acquisition cost makes compelling economics, and experiments at scaling are successful.
You know your user inside out. You have prototyped and launched your product, taken feedback and can demonstrate users can’t get enough of it. You can evidence large pools of unmet demand in the market. Customers willingly refer each other and the product’s value increases the more users you have.
Areas we know intimately
The Green Shoots of Growth
We are looking for the first ‘green shoots’ from successful growth experiments. Show us the market demand that can support product pricing and a customer acquisition cost that make compelling economics. We want to back a new team every couple of months, to write a ‘first cheque’ for around €2.5M, and to invest up to five times that in the very best companies.
Entrepreneurs and engineers at heart
Building the world’s leading companies is in our DNA. With successes like MySQL, MariaDB, and Automic under our belts, our companies get more than an investment: they get a family and their biggest champions who will work with them hand-in-hand to help scale their business into a global success.
We will help you oil the mechanics of growth, retention, and customer lifetime value; set your culture; build the right team and design the processes to knit them together; pack a punch with your message and matchmake you with prospects, partners, press, and investors.
Advice Not Interference
We understand how not to **** it up from the Board.
Talent Not Turnover
Each year, we aim to hire at least one world-class exec or board member to complement your skills.
Intros Not Extra To-Do’s
We aim to accelerate serendipity by opening up our contacts but when you need it not when we want it.
One partner will lead but the entire partnership is equally committed to your success.
This is all we do. Full stop. No strategic rethink can change that.
We know time is your scarcest resource. We will pull out all the stops to preserve it.
Not just building fast…building to last. We are here for the long term.
Grounded in Realism
Intellectual honesty, horsepower, and a sense of fearlessness backed by a wealth of software business experience.
This is the firm we wanted as entrepreneurs. To work with people better than ourselves building ventures more daring than ours.
Strategic choices are tough, opinions can be divisive. Data is the the answer.
Learning about new people, technologies and approaches gives us a kick.
Because there is certainly a better person and often a better way.
We call it as we see it. We expect you to be direct also.
We work with each other, our founders and their teams on the path to be as great as they can be.
We have a fierce sense of urgency, a hunger to get things done.