Philosophy

We invest in relentless European entrepreneurs building delicious data-intensive software that is quick-to-love and built on proprietary technology. They leverage the potential of data by crafting solutions that are disrupting industries, ready to scale their business from Europe to the rest of the world

  • Approach
  • Manifesto
  • Values

The surge in data is changing the rules of all industries.

 

The European software startups we invest in help building a data-driven society where technology enables better decision making for businesses and consumers.

Delicious Software

You know your user inside out. You have prototyped and launched your product, taken feedback and can demonstrate users can’t get enough of it. You can evidence large pools of unmet demand in the market. Customers willingly refer to each other and the product’s value increases the more users you have.

Areas we know intimately

We focus on the software areas we know best: Automation & Machine Learning, Developer ToolboxPersonalisation & Privacy, and Decentralisation (covered through Fabric Ventures).

 

The Green Shoots of Growth

We are looking for the first ‘green shoots’ from successful growth experiments. Show us the market demand that can support product pricing and a customer acquisition cost that make compelling economics. We want to back a new team every couple of months, to write a ‘first cheque’ for around €2.5M, and to invest up to five times that in the very best companies.

Entrepreneurs and engineers at heart

Our pioneering role in driving the data-intensive software ecosystem began when our partners built companies like MySQL, MariaDB, and many more. Now we actively support the next early-movers in their journey to accelerate their growth globally.

 

We will help you oil the mechanics of growth, retention, and customer lifetime value; support your team and design the processes to knit them together; pack a punch with your message and matchmake you with prospects, partners, press, and investors.

  • Advice Not Interference

    We understand how not to **** it up from the Board.

  • Talent Not Turnover

    Each year, we aim to hire at least one world-class exec or board member to complement your skills.

  • Intros Not Extra To-Do’s

    We aim to accelerate serendipity by opening up our contacts but when you need it not when we want it.

  • One Partnership

    One partner will lead but the entire partnership is equally committed to your success.

  • One Venture

    This is all we do. Full stop. No strategic rethink can change that.

  • Responsive

    We know time is your scarcest resource. We will pull out all the stops to preserve it.

  • Enduring

    Not just building fast…building to last. We are here for the long term.

  • Grounded in Realism

    Intellectual honesty, horsepower, and a sense of fearlessness backed by a wealth of software business experience.

  • Genuine Understanding

    This is the firm we wanted as entrepreneurs. To work with people better than ourselves building ventures more daring than ours.

  • Data-Driven Discipline

    Strategic choices are tough, opinions can be divisive. Data is the the answer.

  • Data-Driven

    Measure what matters. We challenge each other to quantify our reasoning.

  • Diversity

    We value the extraordinary, the exceptional and we aim to make it the new norm.

  • Curiosity

    Learning about new people, technologies and approaches gives us a kick.

  • Humility

    Because there is certainly a better person and often a better way.

  • Transparency

    We call it as we see it. We expect you to be direct also.

  • Generosity

    We work with each other, our founders and their teams on the path to be as great as they can be.