Philosophy

We delight in extraordinary people building delicious software. We like hearing from them as they piece a company together. We want to back them the moment they are ready to scale.

  • Approach
  • Manifesto
  • Values

First and Foremost, We Invest in People

We love people driven to address a point of pain that leads to an enduring company that grows into a movement. Pioneers of technology; believers in the beautiful; the members of your team each bring a key perspective to the problem and a necessary skill to the solution.

Super Delicious Software

You know your user inside out. You have prototyped and launched your product, taken feedback and can demonstrate users can’t get enough of it. You can evidence large pools of unmet demand in the market. Customers willingly refer each other and the product’s value increases the more users you have.

The Green Shoots of Growth

We are looking for the first ‘green shoots’ from successful growth experiments. Show us the market demand can support product pricing and a customer acquisition cost that make compelling economics. We want to back a new team every couple of months; to write a ‘first cheque’ for around €2.5m and to invest up to 5 times that in the very best companies.

Stick and Stay to Make it Pay

Winning new customers is the ‘be all’ but not the ‘end all’ if you want to scale successfully. We can help you oil the mechanics of growth, retention and customer lifetime value; set your culture; build the right team and design the processes to knit them together; pack a punch with your message and matchmake you with prospects, partners, press and investors.

  1. Advice Not Interference

    We understand how not to **** it up from the Board.

  2. Talent Not Turnover

    Each year, we aim to hire at least one world-class exec or board member to complement your skills.

  3. Intros Not Extra To-Do’s

    We aim to accelerate serendipity by opening up our contacts but when you need it not when we want it.

  4. One Partnership

    One partner will lead but the entire partnership is equally committed to your success.

  5. One Venture

    This is all we do. Full stop. No strategic rethink can change that.

  6. Responsive

    We know time is your scarcest resource. We will pull out all the stops to preserve it.

  7. Enduring

    Not just building fast…building to last. We are here for the long term.

  8. Grounded in Realism

    Intellectual honesty, horsepower, bravery tempered by the six software companies under our belt.

  9. Genuine Understanding

    This is the firm we wanted as entrepreneurs. To work with people better than ourselves building ventures more daring than ours.

  10. Data-Driven Discipline

    Strategic choices are tough, opinions can be divisive. Data is the the answer.

  • Curiosity

    Learning about new people, technologies and approaches gives us a kick.

  • Humility

    Because there is certainly a better person and often a better way.

  • Transparency

    We call it as we see it. We expect you to be direct also.

  • Generosity

    We work with each other, our founders and their teams on the path to be as great as they can be.

  • Urgency

    We have a fierce sense of urgency, a hunger to get things done.

Philosophy - Values
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