Philosophy

We invest in relentless entrepreneurs building deep technology that blows our mind away. They use data in a smart way to make their product delicious, and can demonstrate they are ready to scale their business from Europe to the rest of the world.

  • Approach
  • Manifesto
  • Values

Delicious, rooted in data and deep technological innovation, business software will be a fundamental force for good in the lives of billions, at work and at home. Our mission is to recognise and invest in outstanding entrepreneurs at the earliest point they can demonstrate the “green shoots” of growth: that users can’t get enough of the product, customer acquisition cost makes compelling economics, and experiments at scaling are successful. We back a new team every couple of months, and write a first check for around €2.5m.

Delicious Software

You know your user inside out. You have prototyped and launched your product, taken feedback and can demonstrate users can’t get enough of it. You can evidence large pools of unmet demand in the market. Customers willingly refer each other and the product’s value increases the more users you have.

Areas we know intimately

We are laser-focused on software areas we know best: Automation & Machine Learning, Developer ToolboxPersonalisation & Privacy, and Decentralisation (covered through Fabric Ventures).

 

The Green Shoots of Growth

We are looking for the first ‘green shoots’ from successful growth experiments. Show us the market demand can support product pricing and a customer acquisition cost that make compelling economics. We want to back a new team every couple of months; to write a ‘first cheque’ for around €2.5m and to invest up to 5 times that in the very best companies.

Entrepreneurs and engineers at heart

Building the world’s leading companies is in our DNA. With successes like MySQL, MariaDB and Automic under our belts, our companies get more than an investment: they get a family and their biggest champions who will work with them hand-in-hand to help scale their business into a global success.

We will help you oil the mechanics of growth, retention and customer lifetime value; set your culture; build the right team and design the processes to knit them together; pack a punch with your message and matchmake you with prospects, partners, press and investors. Be sure to be part of our community, and visit our entrepreneur resources.

  • Advice Not Interference

    We understand how not to **** it up from the Board.

  • Talent Not Turnover

    Each year, we aim to hire at least one world-class exec or board member to complement your skills.

  • Intros Not Extra To-Do’s

    We aim to accelerate serendipity by opening up our contacts but when you need it not when we want it.

  • One Partnership

    One partner will lead but the entire partnership is equally committed to your success.

  • One Venture

    This is all we do. Full stop. No strategic rethink can change that.

  • Responsive

    We know time is your scarcest resource. We will pull out all the stops to preserve it.

  • Enduring

    Not just building fast…building to last. We are here for the long term.

  • Grounded in Realism

    Intellectual honesty, horsepower, bravery tempered by the six software companies under our belt.

  • Genuine Understanding

    This is the firm we wanted as entrepreneurs. To work with people better than ourselves building ventures more daring than ours.

  • Data-Driven Discipline

    Strategic choices are tough, opinions can be divisive. Data is the the answer.

  • Curiosity

    Learning about new people, technologies and approaches gives us a kick.

  • Humility

    Because there is certainly a better person and often a better way.

  • Transparency

    We call it as we see it. We expect you to be direct also.

  • Generosity

    We work with each other, our founders and their teams on the path to be as great as they can be.

  • Urgency

    We have a fierce sense of urgency, a hunger to get things done.