Unacast, the world’s largest network of proximity data and the creators of the Real World Graph™, today announced its partnership with adsquare, the neutral mobile data exchange for advertisers and media buyers. This is the first time location segments will utilize proximity data to solve for the fragmentation of the location eco-system. Through this partnership brands are now able to add a more precise level of personalization, timeliness and effectiveness to their mobile marketing campaigns.
“Consumer shopping habits will continue to evolve and our goal is to provide marketers with a platform that lets them leverage scaleable first-party, accurate proximity data,” said Tom Laband, CEO & Co-Founder of adsquare. “Unacast shares our passion and values the accuracy of location data over scale.”
As the line between online and offline shopping continues to blur, it is essential for brands and marketers to understand the various touch points along the path to purchase. adsquare will now leverage Unacast’s proximity platform, anchored by their Double Deterministic™ data, for attribution and retargeting at scale. Unacast’s data understands consumer behaviors in the physical world and mirrors the accuracy of data collection in the online world.
“There is a problem with fragmentation and adsquare shares our goal of helping the demand side navigate in a complex ecosystem with hundreds of different location players,” said Chris Cunningham, CRO at Unacast. “With Unacast, brands and marketers are able to make the most informed decisions when it comes to interacting with customers online and in-store.”
Unacast is the largest aggregator of proximity data in the industry. The Unacast platform harmonizes and structures the most accurate proximity and location data in the industry to help retailers and brands gain a deeper understanding of consumer behavior in the physical world.
Unacast, the world’s largest proximity data platform, built the Real World Graph™ to understand how people and places are connected. Unacast data empowers the next generation of data-driven industries with unique and highly accurate data sets and insights, built on a foundation of double-deterministic™ proximity data.
Unacast is based in NYC, founded by Thomas Walle and Kjartan Slette, who were also part of the founding team behind TIDAL, the music streaming company acquired by Jay Z. Unacast has garnered multiple awards for its platform,campaigns and for its rapid company growth, most recently winning the Ads-to-Action Award in the “verticals & marketplaces” category at the Local Search Association (LSA) awards in San Diego.
adsquare is the neutral mobile data exchange, bringing together advertisers and data providers in a fair, secure and privacy-friendly way. The platform has been built mobile-first, operates in real-time and enables advertisers to leverage data for panoramic audience targeting and precise moment marketing. Programmatic buyers can take control via the self-service Audience Management Platform which gives them full transparency in buying data, creating audiences and activating them for their DSP of choice. adsquare offers a broad portfolio of data from mobile, online and offline sources including data partners such as Acxiom, Mastercard or TomTom. In addition, advertisers can discover the marketplace for private deals with first-party data owners including app developers, publishers and other companies. adsquare works compliant with strict European privacy laws and has been awarded the ePrivacyseal for best practice data handling. For more information visit http://adsquare.com, follow @adsquarecom or contact firstname.lastname@example.org.
(Originally published on Business Wire)