“It’s easy to start a tech company within the advertising industry. Finding the people with the technical know-how and the industry knowledge to build some kind of an ad-solution that can fit somewhere into the value chain isn’t the preserve of the few. In a city like London or New York, where the tech and media industries each have a massive presence, you’ll be spoilt for choice.”
Tom Henriksson gave his view through ExchangeWire and shared four critical steps needed to successfully start an adtech business.
You can read the full piece here.