OpenOcean Backs Verto Analytics To Revolutionize The Digital Media Measurement Industry With $2.4M Funding

Verto Analytics, a pioneer in digital media measurement services, today announced additional funding of $2.4M to support its quest to revolutionize the digital measurement industry. During the previous round of investment in April this year Verto raised $5.4M to bring its game-changing research services to market.

Verto combines the latest developments in media measurement science with cloud-computing capabilities. Verto’s research spans the entire digital ecosystem, providing a complete picture of all the connected devices people own and how they use them. From media companies, internet platforms, app and games publishers to financial analysts, the company offers its services to a wide range of players in the diversified digital industry that represents $550B in annual revenue.

What sets Verto’s single-source solution apart from everything else currently available is frequency and granularity – reporting on devices and platforms, media properties and content as well as revenue streams. Verto’s data and analysis is published close to real time allowing subscribers to understand, adapt and thrive as fast as this dynamic environment. The approach is genuinely disruptive, finally allowing companies to respond at the speed at which people’s behavior changes. This is something that traditional research companies have struggled to provide, typically delivering data weeks after the event.

As Tom Henriksson, Partner at OpenOcean Capital, an early investor in MySQL, and one of two new members of the Verto Board of Directors says: “We live in a digital world, but the key players are forced to rely on market research delivered using old technologies and methods. Verto has developed a disruptive solution to capitalize on customers’ need for digital measurement that reflects today’s fast-paced business environment. Verto Analytics is the first company to offer truly cross platform digital media measurement and audience research. This is why we wanted to invest in the company and maximize the rapidly expanding market demand for high quality, third party audience measurement data that’s delivered as it happens, not weeks or even months later.”

Also joining the Verto Analytics Board of Directors is Ben Feder, New York based investor, previously the CEO of Take Two Interactive Inc. Mr Feder has extensive experience gained in the media industry. He says: “All the media channels are crying out for independent data to support their business decisions and to help devise strategies for the future. It’s increasingly vital for them to understand how all the devices we own are being used, not just PC but mobile, tablets, smart TVs and even wearables. Verto’s single-source approach and real time data give me complete confidence that they can — and will — become the currency for the digital media industry.”

The second round of investment also included funding from the current investors, Conor Venture Partners and angel investors. With the new funding and Board members, Verto continues to scale up its cloud-based infrastructure and SaaS-model tools to disrupt the digital media measurement industry.

Verto Analytics
Verto Analytics is a pioneer in digital multi-screen media measurement. The company provides a complete portfolio of measurement services covering the digital and hardware ecosystems across various platforms, enabling clients to access insights through a single-source media measurement methodology. With operations in all major markets, its executive team is based in New York City with R&D in Finland.
www.vertoanalytics.com
Twitter: @VertoAnalytics

OpenOcean Capital
OpenOcean is a leading early-stage venture capital firm, focusing on disruptive European software start-ups utilizing user base business models. OpenOcean leverages its direct experience as the founders of MySQL to provide hands-on support to the management of companies receiving OpenOcean’s funding.
www.openoceancapital.com

Conor Venture Partners
Conor Venture Partners is a leading early-stage technology VC investing in the Nordics and Baltics. With 70 million euros under management, Conor invests in disruptive technologies in software, embedded systems, electronics, new materials and optics. The Conor portfolio includes companies such as Neo Technology, Supponor Systems, Behaviosec, Scoopshot, Tactotek, Imbera Electronics and Omegawave. For more information, please visit
www.conor.vc

In the media:
http://techcrunch.com/2014/09/16/verto-analytics-raises-another-2-4m-this-time-from-open-ocean-capital/

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